Customer Success story: Layne Christensen

“CRM provides clear visibility into our sales pipeline. It has made a lasting impact on how our business operates.” 

With Microsoft Dynamics CRM, Layne Christensen’s solution can scale. 

Layne Christensen provides drilling services and related products in four principal markets: water resources, mineral exploration, geo-construction services, and energy services and production. Layne Christensen needed better visibility into their sales pipeline and stronger internal collaboration. A viable solution for both of these issues? CRM.

The Challenge:

  • The company underwent rapid growth through acquisitions of other firms and required a CRM solution that could scale with their growing business. 
  • Client executives lacked insight into the new divisions of their organization. 
  • Layne Christensen struggled to make informed operational decisions based upon frequently outdated information. 
  • Without much cross-departmental knowledge sharing, some clients were being doubly pitched to by multiple divisions of Layne Christensen.

The Solution:

  • Microsoft Dynamics CRM (170+ business development and executive users) 
  • Microsoft Dynamics CRM integration with JD Edwards (allowing proper flow of data into billing) 
  • Approval processes integrated within mobile application

The Results:

  • Layne Christensen now enjoys fast, easy access to key sales data. 
  • With a better process for information sharing, collaboration increased across the organization, especially on large pursuits involving multiple divisions. 
  • Layne Christensen also experienced improved sales results and the ability to see "big bet" projects in the pipeline for planning purposes.