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Sonoma Partners In the News - 2006FAMLS Announces CRM-Enabled MLXchange DealsTMCnet - November 13, 2006 And also in October, Chicago-based Sonoma Partners, a vendor of IT services for mid-size and enterprise companies, announced CRM Elements for Real Estate, a sales and customer relationship management tool for condominium developers, home-builders and real estate marketing companies. The customizable software is designed to "help capture greater sales revenue, close deals more quickly, keep customer databases up to date and perform thorough analyses by providing real-time reporting," according to company officials. According to Mike Snyder, principal of Sonoma Partners, the software probably offers the greatest benefits to developers and agents managing sales for multiple property sites with 50 or more units per property by offering what he calls "a more sophisticated means of capturing and updating large amounts of data."  CRM Elements For Real Estate Released By Sonoma Partners TMCnet - October 23, 2006 Chicago-based Sonoma Partners, a vendor of IT services for mid-size and enterprise companies, has announced CRM Elements for Real Estate, a sales and customer relationship management tool for condominium developers, home-builders and real estate marketing companies. By the way, Snyder does a pretty mean blog himself. Drop by to read about things like Microsoft (News - Alert) CRM download updates, CRM 3.0 and the end of Internet Explorer crashes as we know them. Tools of the Trade: Software to Streamline the Sales Process for Real Estate Developers RIS Media - October 23, 2006 "Nearly 90 percent of the prospective clients I speak with rely on either Excel or Outlook programs to keep track of sales leads and monitor the sales process," said Snyder. "These programs help organize data, but they don?t necessarily help you analyze it. CRM Elements for Real Estate is designed to not only keep information organized, but also to help an executive analyze his or her marketing tactics." Snyder added that because the software is built on top of the Microsoft Dynamics CRM (Customer Relationship Management) platform and because it is accessible from Microsoft Outlook and the Internet, it is easy for users to incorporate the product into their existing routines. Microsoft Announces Continued CRM Momentum and Outlines Roadmap for New Microsoft Dynamics CRM Live Service Microsoft Press Release - July 11, 2006 “Microsoft Dynamics CRM allows us to deliver CRM solutions that our customers rely on to provide consistently superior service to their customers,” said Mike Snyder, principal for Sonoma Partners LLC. “The new Microsoft CRM Live service will give us even more flexibility in how we address our customers’ business and IT requirements.” Make the most of CRM Microsoft Midsize Business Center - May 19, 2006 In addition to thinking about business processes, CRM consultants recommend that developers find out which reports customers will want from the system. "We've had customers find that data they wanted in their reports isn't being tracked at all because there was no request to do so at the beginning of the project," says Mike Snyder, principal at Sonoma Partners, a Microsoft Gold Certified consulting firm specializing in CRM that is based in Chicago, Illinois. This forces developers to backtrack later in the development cycle, when there's less room for error. "Don't push off reporting until the very end," Snyder says. More generally, getting input from users about how they'll be using the system will help focus the development project. Snyder notes that Microsoft Dynamics CRM 3.0 comes with a software development kit (SDK) that lets you customize the application. "You play by the rules in the SDK, and chances are good that an upgrade will go smoothly," he says. If you're writing custom code, you're not accessing the SQL Server database directly, but rather a Web service that's talking to the database. "If Microsoft wants to change something in the underlying database, it'll be transparent to the custom code," he adds. "The Web service provides a level of abstraction that protects you." Microsoft gets tough: But will anti-piracy dragnet nab some good guys too? Crain's Chicago - May 15, 2006 The software industry lost $6.6 billion to piracy in 2004, according to research firm IDC, which estimates that 21% of software installed in the U.S. is unlicensed. Mr. Ballog could not be located, and Easy Computers did not return calls seeking comment. While retailers generally support a crackdown on software bootleggers, since pirated copies can drive down prices, many caution that Microsoft's dragnet could ensnare innocent retailers — and their customers. Mainly, the retailers say Microsoft's complex licensing agreements create confusion about exactly how many copies customers might be entitled to. "What we've seen is, people thought they had enough licenses but they didn't," says Mike Snyder, a principal at reseller Sonoma Partners in Chicago. Microsoft's Plans To 'People-Ready' Partners Still Hazy CRN - March 30, 2006 “Microsoft Dynamics CRM allows us to deliver CRM solutions that our customers rely on to provide consistently superior service to their customers,” said Mike Snyder, principal for Sonoma Partners LLC. “The new Microsoft CRM Live service will give us even more flexibility in how we address our customers’ business and IT requirements.” |
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