ISV Enablement

Sonoma Partners offers consulting and development services to Independent Software Vendors (ISV’s) to help them develop software products and on-demand services that integrate with the Microsoft Dynamics CRM platform.

The Microsoft Dynamics CRM Market Opportunity for Independent Software Vendors

Since its launch in 2003, the Microsoft Dynamics CRM product has grown rapidly each year and now Microsoft CRM has more than 23,000 customers and 1,400,000 users worldwide. The current product is available in 40 different global markets in 41 different languages.

In addition to Microsoft’s customer momentum, Microsoft Dynamics CRM receives excellent rankings and recognition from leading industry analysts, including:

• "Leader" Status in The Forrester Wave™: CRM Suites Customer Service Solutions, Q3 2010
• "Leader" Status in The Forrester Wave™: CRM Suites for Large Organizations (over 1,000 employees), Q2 2010
• "Leader" Status in The Forrester Wave™: CRM Suites for Midsized Organizations (under 1,000 employees), Q2 2010
• Gartner Magic Quadrant for CRM Customer Service Contact Centers, April 2010
• Gartner Magic Quadrant for Sales Force Automation, July 2009
• Gartner Magic Quadrant for CRM Customer Service Contact Centers, April 2009
• "Leader" Status in The Forrester Wave™: Enterprise CRM Suites, Q3 2008
• "Leader" Status in The Forrester Wave™: Midmarket CRM Suites, Q3 2008
• "Leader" Status in The Forrester Wave™: Sales Force Management, Q4 2008
• "Leader" Status in The Forrester Wave™: Customer Service Software Solutions, Q4 2008

In light of this rapidly growing market segment, many ISV’s are developing products and on-demand services for this Microsoft customer base so that they can significantly expand their market opportunity.

Sonoma Partners’ Development Services Reduces Time to Market

Even though most ISV’s already possess strong development resources, working with a consulting firm like Sonoma Partners helps ISV’s get their solution to market more quickly and more efficiently. As the “go to” technology enablement partner for the Microsoft Dynamics ISV team, Sonoma Partners has already developed more ISV solutions for the Microsoft Dynamics CRM platform than any other consulting firm in the world. Our development services help ISV’s reduce time to market by:

• Using our pre-built development controls and system utilities
• Leveraging existing single sign-on code (that works across all of the Microsoft deployment models)
• Incorporating our software updating/revision control tools for on-premise Microsoft Dynamics CRM customers
• Providing system architecture and developer training to the ISV’s existing development resources

Go-To-Market and Implementation Assistance

In addition to helping ISV’s with the nuts and bolts of developing their solution, Sonoma Partners also provides value by consulting ISV’s on go-to-market strategies and assisting with the first pilot customer implementations. These benefits include:

• Helping ISV’s understand the Microsoft partner ecosystem and the Microsoft resources available to ISV’s
• Providing assistance in structuring a channel program, and identifying the key marketing opportunities for ISV’s
• Making personal introductions into key Microsoft relationships