Alexian Brothers Health Systems Selects Sonoma Partners to Meet Growing Sales
and Business Development Needs

Chicago February 8, 2011 — Alexian Brothers, a diversified Catholic healthcare system with four hospitals in Chicago’s northwest suburbs, selected Sonoma Partners to implement their CRM (Customer Relationship Management) system.

The Arlington Heights, Illinois based healthcare provider ranks among the nation’s best performing health systems based on clinical quality and safety with two acute care hospitals and two specialty hospitals.

As Alexian Brothers sales and business development staff has grown, their need for managing relationships has also expanded, leading the healthcare system to select Microsoft Dynamics CRM and Sonoma Partners as the provider of choice.

A range of experience with healthcare systems and unmatched innovation for Microsoft Dynamics CRM, Sonoma Partners offered a CRM solution to meet Alexian Brothers strategic sales and business objectives.

“Sonoma Partners expertise and experience stood out,” said Tracy Rogers, Vice President and Chief Operating Officer Alexian Brothers. “Collaborating with Sonoma Partners to implement the Microsoft Dynamics CRM will provide a valuable tool for our entire sales force by integrating communication with external contacts and maximizing interaction among our staff.”

The new system will consolidate and streamline Alexian Brother’s sales and business development operations. Physician information, specializations, and availability will reside within one comprehensive contact database, allowing Alexian Brothers sales representatives to share activities and opportunities across the organization.

About Sonoma Partners
Chicago-based Sonoma Partners provides technology and business process consulting services to enterprise and mid-sized companies, with a focus on Microsoft Dynamics CRM and enterprise mobility solutions. Founded in 2001, the company has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. The company’s unmatched expertise in Microsoft Dynamics CRM offers a rapid path to value and return on investment. Sonoma Partners has extensive experience in several vertical industries, with a particular focus on professional services.

Jackie Lampugnano
Walker Sands Communications
312-546-4127
Jackie@walkersands.com