Sonoma Partners Puts Companies in Control with Latest Innovation for
Microsoft Dynamics CRM

Chicago February 8, 2011 — Microsoft Dynamics CRM systems integrator Sonoma Partners continues as a leading innovator in applications for Dynamics CRM with the launch of Control Tower.

Control Tower, the latest trail blazing application from Sonoma Partners, takes the guess work out of gauging end user adoption rates for Microsoft Dynamics CRM and delivers measurable results.

Most industry experts would agree that end user adoption is a key issue for all CRM solutions, regardless of the platform. Yet most CRM systems don’t include the tools and utilities to accurately measure end user adoption which is why Sonoma Partners developed Control Tower. Control Tower allows companies to accurately measure detailed information about how users employ their Dynamics CRM system. Data derived from Control Tower answers the Microsoft Dynamics CRM customers to quantitatively answer questions like “Are people using the software?” and “How are they using it?”. In addition, Control Tower allows Microsoft Dynamics CRM customers to drill down on how a specific users and business units interact with the software.

The invaluable information available via Control Tower enables companies to identify gaps in usage and seek out opportunities to increase adoption. Without this data, executives struggle to estimate CRM success and rely purely on water cooler talk and anecdotal evidence to trouble shoot CRM adoption issues.

Sonoma Partners has deployed Control Tower to several customers. Among them is the United Center, home to the Chicago Bulls and Chicago Blackhawks.

“For us, the application delivers the missing link of data that we need to be able to fully realize the benefits of our system,” said Bob Gorman, Director of Information Systems, United Center. “It is visions like Control Tower that reassure me our decision to partner with Sonoma Partners was an excellent one.”

“Control Tower fills the gap in monitoring and measuring in CRM,” said Mike Snyder, Principal, Sonoma Partners. “The application revolutionizes how companies fully integrate their valuable CRM investment.”

The pioneering application is just one of many proprietary offerings Sonoma Partners brings to its customers. Sonoma Partners provides custom solutions for a variety of customers in many industries including Preferred Hotel Group and Jones Lang LaSalle.

About Sonoma Partners
Chicago-based Sonoma Partners provides technology and business process consulting services to enterprise and mid-sized companies, with a focus on Microsoft Dynamics CRM and enterprise mobility solutions. Founded in 2001, the company has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. The company’s unmatched expertise in Microsoft Dynamics CRM offers a rapid path to value and return on investment. Sonoma Partners has extensive experience in several vertical industries, with a particular focus on professional services.

Jackie Lampugnano
Walker Sands Communications
312-546-4127
Jackie@walkersands.com