Preferred Hotel Group™ Books Upgrade to Microsoft Dynamics CRM

Chicago July 8, 2010 — Preferred Hotel Group™, a global leader in providing high-performance sales, marketing and technology support to individually owned and operated hotels and resorts, is checking-in to a new CRM system made to order by Sonoma Partners.

With sales offices in 30 cities around the globe, finding a comprehensive Customer Relationship Management system to meet the company’s needs requires an integrated solution only Microsoft Dynamics CRM and Sonoma Partners can deliver.

Seeking a system to keep pace with the company’s rapid expansion and to speed operations for its global sales team, Preferred Hotel Group, checked out of their old system of legacy databases and spreadsheets to upgrade to Microsoft Dynamics CRM.

As one of the country’s foremost experts and customizers for Microsoft Dynamics CRM, Sonoma Partners offers innovative solutions, which competing products and companies are unable to provide. The company’s vast experience in the hospitality industry includes a long term and award winning engagement with Choice Hotel Group.

“As we near the completion of the first phase of the CRM installation, we are beginning to realize the tremendous benefits. Reports which used to take three hours to run are now available in 30 seconds,” said Jonathan Newbury, Vice President, Brand Development, Preferred Hotel Group. “We have a 360 degree view of our customer making us more responsive to their needs and more efficient as a company. The customization that Sonoma Partners provided allows the system to grow with us.”

About Preferred Hotel Group™ Celebrating over 40 years of excellence, Preferred Hotel Group™ is a leading provider of business solutions for independently owned and operated hotels and resorts around the world. Services include sales, marketing, technology, distribution, and quality assurance. Comprised of more than 800 best-in-class hotels in over 70 countries, Preferred Hotel Group encompasses five distinct brands: Preferred Hotels® & Resorts (www.PreferredHotels.com), Preferred Boutique™ (www.PreferredBoutique.com), Summit Hotels & Resorts™(www.SummitHotels.com), Sterling Hotels™ (www.SterlingHotels.com) and Historic Hotels of Americas®(www.HistoricHotels.org). Preferred Hotel Group also offers I Prefer™ (www.iprefer.com), an exclusive global guest benefits program, as well as Preferred Golf™, a membership program with entrée to the world’s most spectacular luxury golf resorts (www.preferredgolf.com). For more information, visit www.PreferredHotelGroup.com.

In Fall 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Preferred Residences are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 41-year heritage in the hospitality industry. For more information, please visit www.PreferredResidences.com.

PREFERRED HOTEL GROUP
MEDIA CONTACT:
Meghna Patel / Kelly Brewer
Laura Davidson Public Relations
Tel: +1 (212) 696 0660 / +1 (212) 696 9804
meghna@ldpr.com / kelly@ldpr.com

About Sonoma Partners
Chicago-based Sonoma Partners provides technology and business process consulting services to enterprise and mid-sized companies, with a focus on Microsoft Dynamics CRM and enterprise mobility solutions. Founded in 2001, the company has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. The company’s unmatched expertise in Microsoft Dynamics CRM offers a rapid path to value and return on investment. Sonoma Partners has extensive experience in several vertical industries, with a particular focus on professional services.

Jackie Lampugnano
Walker Sands Communications
312-546-4127
Jackie@walkersands.com