Sonoma Partners Provides Social Solution for Microsoft Dynamics CRM

Chicago, IL USA - June 23, 2010 - Microsoft Dynamics CRM reseller Sonoma Partners is getting good vibrations from its latest innovation for customers.

The inventive application, dubbed Vibe combines the power of Microsoft Dynamics CRM with the popularity of social networking. Originally in use as an internal tool, Sonoma Partners now provides the application at no cost to its customers.

From learning about sales leads to staying up to date on a project’s status Vibe merges the best of social media with internal project management. Acting as part Twitter, part Facebook, Vibe cultivates communities among Microsoft Dynamics CRM users and invites them to subscribe to individual and group feeds. Accessing relevant data in a familiar format encourages users to increase their CRM usage and speeds work flow.

Microsoft recently deployed the Vibe solution in its Microsoft Dynamics CRM Online division. “Vibe is a true innovation for Dynamics CRM users,” said Laura Robinson, CRM Sales Technology Specialist, Microsoft. “Vibe as an internal collaboration tool allows our team to connect in a more meaningful, social manner. We’re able to have authentic conversations about business, share expertise, and also consume relevant notifications from CRM. Vibe will have a major positive impact on how we work.”

Executives can use Vibe to keep track of milestones in Microsoft Dynamics CRM—such as new orders, hot opportunities, marketing campaigns or even monthly revenue calculations—without logging in to the software. Geographically-dispersed sales teams can stay up to speed on opportunities, quotes and orders by following a sales feed driven by Microsoft Dynamics CRM data.

“Vibe fosters invaluable communication flow across an organization by bringing the best of work and social networking worlds together,” said Mike Snyder, Principal, Sonoma Partners. “Because Vibe is a business tool intended for internal deployment, I can feel confident that our sensitive and proprietary information stays within our network instead of risking using public social networking alternatives to meet our collaboration goals.”

This pioneering application is just one of many specialty offerings Sonoma Partners brings to its customers. As one of the leading Microsoft Dynamics CRM resellers, the company’s custom offerings drive customers to seek Sonoma Partners’ expertise. Sonoma Partners provides custom solutions for a variety of customers in many industries including Choice Hotel Group and Jones Lang LaSalle.

About Sonoma Partners
Chicago-based Sonoma Partners provides technology and business process consulting services to enterprise and mid-sized companies, with a focus on Microsoft Dynamics CRM and enterprise mobility solutions. Founded in 2001, the company has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. The company’s unmatched expertise in Microsoft Dynamics CRM offers a rapid path to value and return on investment. Sonoma Partners has extensive experience in several vertical industries, with a particular focus on professional services.

Jackie Lampugnano
Walker Sands Communications
312-546-4127
Jackie@walkersands.com