Microsoft Dynamics CRM Rooted With Profile Products

Chicago, IL USA – March 24, 2010 – Profile Products, a leading manufacturer and distributor of erosion and sediment control products and techniques selected Sonoma Partners to pave the way for a smooth switch to Microsoft Dynamics CRM.

Previously utilizing Salesforce.com, Profile Products sought greater flexibility of reporting and integration with other Microsoft products as they evaluated new CRM options.

Sonoma Partners rose to the challenge of a tight timeline to implement the on-premise CRM solution. Just a month before Profile’s annual national sales meeting, the implementation was underway and ready to roll out to sales reps.

“Sonoma stepped up to learn our business and tailor functionality to not only meet, but exceed our requirements,” said Joe Jankauskis, IT Director Profile Products. “Being able to introduce this to our representatives at the sales meetings was crucial for us and we’ve been off and running with Microsoft CRM ever since.”

Sales team members report immediate satisfaction with the new system, citing several efficiencies and benefits, including greater ease and flexibility.

“We realized immediate benefits from the synergy between Microsoft Outlook and our Dynamics CRM. Our team is able to work effectively to manage their contacts, leads, and opportunities,” said Jeff Langner, Manager Sales and Marketing Communication. “Sonoma was instrumental in ensuring that we had a good grasp of the product and its capabilities before going live.”

About Sonoma Partners
Chicago-based Sonoma Partners provides technology and business process consulting services to enterprise and mid-sized companies, with a focus on Microsoft Dynamics CRM and enterprise mobility solutions. Founded in 2001, the company has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. The company’s unmatched expertise in Microsoft Dynamics CRM offers a rapid path to value and return on investment. Sonoma Partners has extensive experience in several vertical industries, with a particular focus on professional services.

Jackie Lampugnano
Walker Sands Communications
312-546-4127
Jackie@walkersands.com