Embanet Chooses Microsoft Dynamics CRM for its Marketing, Admissions and Student Services Groups to maximize students' academic success


Microsoft customer relationship management solution will replace Saleslogix and other disparate systems to provide Embanet with a comprehensive view of university and student information

Chicago, IL USA – October 14, 2009 – Sonoma Partners, a leading provider of Microsoft Dynamics CRM in the United States, announced that Embanet, a provider of online learning services to schools, colleges and universities selected Microsoft Dynamics CRM 4.0 to integrate disparate systems, control costs and coordinate support services to maximize students’ academic success. 

Founded in 1995, Embanet is the leading partner to colleges and universities which seek to launch fully online degree programs. While safeguarding academic integrity, Embanet’s mission is to maximize student enrollment and graduation by providing capital and online education expertise in program development, marketing, admissions and student services.

Microsoft Dynamics CRM is a flexible, affordable customer relationship management solution available in on-premise or remotely hosted deployment options that delivers a comprehensive set of marketing, sales and service capabilities.

Embanet selected Microsoft Dynamics CRM to consolidate multiple systems such as Saleslogix and several other homegrown systems on a single enterprise platform to support their business operations. The new Microsoft Dynamics CRM system allows Embanet to better manage lead capture and distribution, admissions and student services operations. By consolidating multiple non-integrated systems and manual processes onto Microsoft Dynamics CRM, Embanet will now have a complete view of all student and university information.

Even though Embanet already had a significant investment in Saleslogix, they decided that switching to Microsoft Dynamics CRM would better meet their long-term needs. Microsoft Dynamics CRM’s integration with Microsoft Outlook, Excel and Sharepoint played a key role in the decision process because of Embanet’s current usage of those products. In addition, Microsoft Dynamics CRM’s flexible development platform made it significantly easier for Embanet to consolidate their multiple home-grown systems and invest in a platform that will scale and support Embanet’s growth and diverse business requirements.

"Implementing a CRM system that provides a 360-degree view of our students and universities will allow our marketing, admissions and student services groups to provide better coordinated services," said Steve Georgis, Director of Business Applications at Embanet. "The ease of customization, integration and overall usability of Microsoft Dynamics CRM makes it the ideal solution for our company."

About Sonoma Partners Chicago-based Sonoma Partners LLC sells, customizes and implements Microsoft Dynamics CRM for enterprise and mid-size companies throughout the United States. Founded in 2001, it has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. In addition, Sonoma Partners has written multiple books about Microsoft Dynamics CRM for Microsoft Press. The company’s unmatched expertise in Microsoft Dynamics CRM offer a rapid path to value and return on investment. In addition, Sonoma Partners has extensive experience in several vertical industries, including franchises, real estate, healthcare, professional services, and finance.

For additional information:
Jennifer Gordon
Sonoma Partners LLC
(773) 983-1995
jgordon@sonomapartners.com

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