Marquette Group chooses Microsoft Dynamics CRM to Replace SalesLogix and Consolidate Systems

Chicago, IL USA – June 29, 2009 – Sonoma Partners, a leading provider of Microsoft Dynamics CRM in the United States, announced that Marquette Group chose Microsoft Dynamics CRM to consolidate customer systems and provide sales teams with a 360 degree view of prospect and customer information from one integrated database. 

Based in Peoria, Illinois, Marquette Group specializes in generating qualified, measurable leads to customers by promoting national brands through print and online Yellow Pages, interactive advertising and direct mail for over 100 clients in the United States and Canada.

Previously, Marquette Group stored customer and prospect information in separate databases causing sales representatives to duplicate efforts and increase the potential for error resulting in lost revenue opportunities. As a result, Marquette Group decided it needed a new software solution to better meet internal and external customer needs and to make a positive impact on profitability.

After a thorough review, Marquette Group selected Microsoft Dynamics CRM to replace an existing SalesLogix implementation. “We were looking for a product that would enable us to combine all of our separate databases into a single, effective, and easy-to-use solution,” said Kimberly Chesser, Director of Enterprise Solutions at Marquette Group. “Microsoft Dynamics CRM provides comprehensive contact information on a single platform allowing sales representatives to make recommendations, cross-sell and up-sell, and better serve customers.”

Microsoft Dynamics CRM will integrate to Marquette Group’s order management system to automate the sales process, eliminate manual operations and make all relative data visible to 55 employees in its initial launch.

“Microsoft Dynamics CRM can make a sales force far more efficient than less-integrated systems do,” said Mike Snyder, Principal at Sonoma Partners. “We are confident that by effectively automating the sales and customer relationship processes, Microsoft Dynamics CRM can expose new sales opportunities and provide excellent customer service.”

About Marquette Group Marquette Group is the largest privately held certified marketing representative specializing in generating qualified, measurable leads on a local level by promoting national brands through print and online Yellow Pages, interactive advertising, direct marketing and call measurement solutions. Marquette Group is powered by 160 associates focused on delivering value-added solutions to nearly 100 marquee advertisers in North America.

About Sonoma Partners
Chicago-based Sonoma Partners provides technology and business process consulting services to enterprise and mid-sized companies, with a focus on Microsoft Dynamics CRM and enterprise mobility solutions. Founded in 2001, the company has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. The company’s unmatched expertise in Microsoft Dynamics CRM offers a rapid path to value and return on investment. Sonoma Partners has extensive experience in several vertical industries, with a particular focus on professional services.

Jackie Lampugnano
Walker Sands Communications
312-546-4127
Jackie@walkersands.com