Sonoma Partners Integrates Microsoft Dynamics CRM to Access Hoover's Database
Chicago, IL USA – June 23, 2009 – Sonoma Partners, a leading provider of Microsoft Dynamics CRM in the United States, announced the integration of Microsoft Dynamics CRM to the Access Hoovers database. Offered in both on premise and hosted versions of Microsoft Dynamics CRM, the integrated solution will help users gain comprehensive business insight within their Microsoft Dynamics CRM application to identify prospects, improve customer relationships, and increase sales productivity.
Access Hoover's for Microsoft Dynamics CRM (on-demand and on-premise) includes access to the Hoover's database of more than 29 million public and private companies worldwide and 36 million decision makers. The integrated solution delivers both the breadth of information needed for targeted prospecting and the depth required for insight and strategic intelligence.
Access Hoover's for Microsoft Dynamics CRM will allow users to:
- Prospect by creating extensive, targeted lists that meet their specific criteria (location, industry, sales or employee size, growth rates, business type, etc.)
- Cross-sell into existing accounts using additional contacts found in the Hoovers database, and view in-depth corporate hierarchies via Hoover's Family Tree tool
- Better prepare for sales calls by appending the most up-to-date business information (such as executive biographies, current and historical financial performance, top competitors, industry issues, leadership changes, etc.) to account, contact and lead records
- Save time by providing one-stop access to Hoover's accurate and business critical insight from within Microsoft Dynamics CRM, greatly reducing sales call prep and research time
”Microsoft Dynamics CRM customers can now gain access to Hoover's proprietary database directly within their Microsoft Dynamics CRM application,” said Mike Snyder, Principal at Sonoma Partners. “With this Hoover’s integration, users can easily import and update accounts, contacts and leads with just a few clicks. This integration will save sales people hours and hours of manual research and data entry so they can spend more time selling. This Hoover’s integration will pay for itself almost immediately with improved end user productivity and time savings.”
About Sonoma Partners
Chicago-based Sonoma Partners LLC sells, customizes and implements Microsoft Dynamics CRM for enterprise and mid-size companies throughout the United States. Founded in 2001, it has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. In addition, Sonoma Partners has written multiple books about Microsoft Dynamics CRM for Microsoft Press.
The company’s unmatched expertise in Microsoft Dynamics CRM offer a rapid path to value and return on investment. In addition, Sonoma Partners has extensive experience in several vertical industries, including franchises, real estate, healthcare, professional services, and finance.
For additional information:
Jennifer Gordon
Sonoma Partners LLC
(773) 983-1995
jgordon@sonomapartners.com
