Physician Relationship Management

Physician relationship management software allows healthcare organizations to manage relationships with its network of physicians. Sonoma Partners extended the basic sales, marketing and customer service modules in Microsoft Dynamics CRM to include Physician Relationship Management functionality, so you can treat your physicians like customers, and track and manage the various complex relationships between physicians, hospitals, and medical practices. Microsoft Dynamics CRM allows your team to easily document the various touch points with each of your physicians such as e-mails, phone calls and meetings. In addition to tracking the physician, you can use Microsoft Dynamics CRM to capture the other key personnel related to the physician such as the head nurses, office managers, etc.

Physician Specialties and Areas of Interest

Microsoft Dynamics CRM allows you to develop a comprehensive physician contact database in order to proactively align areas of interest with offered services in order to target sales efforts and provide better service to patients.

Record physician and facility specialties and services
Identify specific sales opportunities for physicians
Track services offered at facilities to look for new opportunities
Secure new usage commitments while managing goals and opportunities

Issue Tracking and Resolution

Microsoft Dynamics CRM will help you track, manage and resolve any problems or issues with physicians in order to improve customer service and secure long term customers.

Create cases to track issues submitted by physicians or patients
Set up workflows to automatically alert and notify appropriate parties
Leverage Microsoft Outlook to convert email complaints to cases and record responses
Report and resolve individual and business process issues

Download the Physician Relationship Management overview factsheet.

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