Marketing Outreach

In many healthcare organizations, executing targeted marketing campaigns that can help educate and engage community members can be tedious to complete. When interest is generated via outreach, many healthcare organizations have difficulty following up on that interest because of the many disparate software systems they use or the lack of an automated process. To help make outreach more efficient, Sonoma Partners extended Microsoft Dynamics CRM to provide healthcare organizations with relevant role-based information they can access through Microsoft Outlook and a Web browser to connect with patients, their families, the community, and physicians.

Facilitate Cost-effective Outreach Communications

Microsoft Dynamics CRM allows you to easily develop and send targeted outreach campaigns to promote new services and educational offerings, or to update donors on fund usage.

Track responses to outreach campaigns and automate follow-up activities to engage
Establish ongoing relationships with patients that increase focus on health and wellness education, disease prevention, and overall patient well-being
Increase community outreach focused on health and wellness education, disease prevention, and overall health
Streamline processes from end-to-end

Quickly Adapt to Changing Business Environment

Microsoft Dynamics CRM provides a central access point for patient and physician interactions and relationships
Microsoft accelerates the benefits of technology by providing products that are adaptive and intuitive, so that employees can quickly put them to use in both internal and external communications
Unified communication strategy can enable information workers to work seamlessly across different communication modes, such as instant messaging, VoIP, and audio, video, and Web conferencing

Download the Marketing Outreach overview factsheet.

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