Recruiting qualified applicants is the first step in growing your franchise. Use Microsoft Dynamics CRM to understand where your best leads originate. Is it trade shows, your website, phone calls, or some other place? Microsoft Dynamics CRM also makes it easy for you to create and manage each lead, from basic information to complex scoring based on custom criteria you design. Once you have them, you want to provide them with the best possible customer service, including being able to easily access important information about each franchisee and/or owners.

The following pages highlight some of the features and functionality of the Microsoft Dynamics CRM for Franchise Management solution. The examples are based on a fictitious hotel franchise; however, Sonoma Partners has experience building franchise solutions for automotive services and rental, real estate services, take-out food and restaurants, travel, retail, and lodging. Our experience with a wide range of franchised organizations allows us to build and configure the solution perfect for your specific industry.

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