Book Description
Get hands-on and conceptual guidance for creating and adapting customer relationship management solutions. This reference details design and coding practices that allow you to customize Microsoft Dynamics CRM 4.0 to meet specific business needs.

Get answers to common questions about setting up the design environment and building custom solutions with Microsoft Dynamics CRM. Delve into core architecture, tools, and techniques, and learn how to exploit powerful customization features. Authored by industry-leading experts, this book shows how to deliver intelligent CRM solutions that meet the unique challenges and requirements of your business.

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The 15 book chapters are:

Customer Reviews from Amazon.com
"Unbelievably well done. I purchased Sonoma's first CRM book and thought it was particularly well written. Well, they followed suit here and wrote about as good of a CRM Development book as someone could write. I say that in all seriousness b/c I work for a prominent CRM consultancy and was thinking about writing a programming book myself. They beat me to it and they did such a good job on this it'd be hard to find something to gripe about." - William G. Ryan

"This book is informative and good resource on the actual programming model of CRM 4. I like this book because it clearly explains how to start the actual coding and what are the programming options of CRM 4 are. This book has so many sections of CRM 4 covering every aspect in detail (programming bit only). My favourite would be to create plugins in CRM 4. I would recommend this book for anyone to get started on programming in CRM 4. To start using the product from user's perspective I would recommend 'step by step in CRM 4'." - Ashish Mahajan

"I saw many books about CRM but this one is the best. If you're consider programming in CRM enviroment you have to have this book." - Bulent Coskun

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