As you're researching various CRM implementations firms, you'll probably find that a lot of companies make the same claims. All of them will say they are gold-certified, they won awards, they offer great service, along with a host of other marketing-speak. Unfortunately this type of information won't help you decide which consulting firm you should work with.

So instead of bragging about all of our awards (we've won plenty!) or the fact that we're a gold-certified partner for both Salesforce.com and Microsoft, let's talk about why Sonoma Partners is different from the rest of the consulting crowd.

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